November 6th, 2008

What Do Users Think When Signing Up?

 

Simple. They think: “I want to sign up on this site, just let me in“.

What this means to web developers?

It means that a website’s sign up form must be as painless to users as possible. If your form is simple, make it simpler.

Username, Password, E-mail. That’s it.

Once they’re signed in, make it easy to edit their profile or even import it from other platforms.

If somebody shows you ‘never seen before’ product and ask you to buy it, would you do it? Probably not. It’s the same thing with websites.

If a user can’t play with your site, see how it looks and feels he will probably leave.

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2 Comments

  1. Simon Stapleton
    on Thursday 6, 2008

    Web developers might get this…. but do marketers? They are often
    the source of over-complicated forms and unnecessary dross on
    pages!

    Reply
  2. Gyorgy Fekete
    on Thursday 6, 2008

    That’s why not only marketing is important, but all the departments in a company. It’s all about collaboration and idea sharing!

    Reply