Primal Skill - Dream. Design. Execute.

When designing user experiences try to avoid confusion, clutter as much as you can, by keeping the website / webapp as simple as possible.

Users can logically deduct certain steps, processes when interacting with the web application.

For example when I design administration interfaces I always skip the log out message, because the scenario is the following:
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I see more and more the choices I have to make when I buy a product.

The typical scenario of buying a product could be:

• Identifying a product category which satisfies a typical need.
• Identifying the actual product.
• Considering the alternatives based on different factors such as price, quality, etc.
• Buying the selected product or one of it’s alternatives.

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