I’ve just seen this video and immediately thought the potential of this device and RFID in general. The biggest problem with those Ztamps (talks about in the video) is that you need the device to program them and to read them as well.
RFID could be huge, but with transparent data. So for ex. I could read those Ztamps with my RFID enabled mobile phone.
I see more and more the choices I have to make when I buy a product.
The typical scenario of buying a product could be:
Identifying a product category which satisfies a typical need.
Identifying the actual product.
Considering the alternatives based on different factors such as price, quality, etc.
Buying the selected product or one of it’s alternatives.
The problem relies in searching and selecting the product’s alternatives. You see, the thing is that people (consumers) hate choices, because it involves an extra process, extra brain power.
It would be much easier if there were just a handful of products for every need, or better, just one product that is perfect from every perspective, but unfortunately no such product exists.
How a marketer should handle this situation, when he/she knows exactly the competitors. In my opinion the most effective strategy is a straight to the face marketing, not targeting the whole segment, just a little part of it, just a niche.
And the message should be clear, The X product satisfies Y need.
From my point of view, every company falls into 3 categories.
1. The ones who make products available to the masses, they make it fast, they cut down costs as much as they can. The creators-of-websites-from-a-template type of companies. Now, I believe that these companies are doomed from the beginning.
2. Most of the companies making a difference are found in this category. The companies who create quality products and services. They put quality before quantity or even price. This could be a win - win situation for everyone.
3. Finally, I realized that there’s a third category that just began to be adopted by companies. Companies who offer 100% authentic, fully customizable, personalized services and products. These companies not just put quality before everything else, but also satisfy each individual client differently. They create products that best suits the needs of a particular person / company, not just a particular niche or group. I think that eventually every company will adopt this philosophy, this will be the future.
If you want success for your company, you have to look at other, successful companies and learn from them, although this is not a guarantee to your own success.
First, original work start from the core of the company who’s making it. Above all, a company cannot create original products if the company itself is not original, the developers working in the company are not original, not honest, not believing in the philosophy of the company and do not want to achieve the same goal, which is offering authentic, quality products.
Second, the company must reflect the same philosophy, the same message to their clients and those people need to realize that the company is what it says it is.
“The past limits the future”. I read this quote somewhere and realized just how true it is. The past limits what you can do in the future, because if you done shit works then don’t expect future prospects to believe that you will deliver a quality product or service for them.
Currently I’m very busy and I have very little time to work on the website, to write articles for the site, etc.
If anybody wants to be an editor, article writer then please let me know. I don’t want to abandon this project, because I see a great potential in it, but this is the sad truth.
The site currently has around 155 RSS subscribers and 20 e-mail subscribers. Since November it got a fairly decent traffic: 8000 visits and 13000 page views
I want to achieve such figures on a monthly basis. So if you want, help me out.
